Throttl Partners with Floral Image to Drive Global Digital Transformation and Growth

Adelaide, Australia, October 23rd, 2024  – Throttl, a leading digital platform that accelerates business marketing strategies, is proud to announce its partnership with Floral Image, the global leader in designer flower rentals. This collaboration focuses on brand development, digital transformation, and performance marketing, as Throttl leverages its expert network to fuel Floral Image’s next phase of growth.

Founded by Ben Trussell and Graeme Rutter, Floral Image has been enhancing workplaces for 25 years. The business trades from 16 countries, displaying more than 38,000 designer flower arrangements worldwide, including prestigious brands such as Harrods of London, Marriott Hotels, Porsche, and American Express. As they set their sights on growing to 150 cities over the next five years, with a particular focus on North America, Floral Image aims to increase its global market share by continuing to provide a cost-effective alternative to traditional flowers, transforming workplaces and retail spaces.

Throttl, as Floral Image’s global marketing and digital transformation partner, will oversee marketing initiatives, asset production, and deliver performance-driven campaigns that strengthen the brand's online presence and support its global expansion strategy.

Christian Lehmann, Founder and Managing Director of Throttl, commented:
“We are excited to partner with Floral Image as they continue their impressive growth journey. Ben and Graeme have built a wonderful business with a proven track record for over two decades, and we look forward to accelerating their expansion across key global markets.”

Throttl’s proprietary SlipStream™ talent-matching algorithm ensures that only the top pre-vetted experts work on Floral Image’s project, guiding the digital transformation from strategy through execution. This partnership will equip Floral Image with the marketing tools needed to sustain its leadership position while exploring new growth opportunities.

If you're looking to refresh the ambience of your reception, waiting area, boardroom or shop front every month, take them up on a free trial, and you'll see how amazing these designer arrangements are: Free Trial