His role also focuses on optimising products to improve efficiency and customer experience.
Before this, Eric was the Director of Digital Strategy at Custom Business Apps - an award winning mobile application development and UX/UI design agency. He spent over four years working with technical teams to develop application programming interfaces and cloud based architecture that would broaden businesses platform capabilities.
Eric is a founding member of Throttl as well as a shareholder. His role in Throttl includes user experience and interface strategies, project management and general advising.