"Marketing automation is the technology that propels your business into a new era of relationship-based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success" Jon Miller, sportscaster.
What is marketing automation?
Marketing Automation is software that automated marketing tasks or actions. It helps rid you (or your staff) of mundane, repetitive tasks, helping you win time back but still smashing marketing goals.
Advertisers have been using marketing automation since the 1980s yet there are still some very dangerous marketing automation myths. Here are 4 marketing automation myths that we need to bust.
1.Set and forget
Automated doesn’t mean set and forget. Although the software helps automate some tasks for you, it still needs human attention, involvement, and support. If your automated marketing is geared up to engage with customers but when they start engaging you don’t get involved, it looks terrible for your brand.
The results of the campaign need to be monitored with human eyes to determine what is and isn’t working.
2. Email only
A common myth is that automated marketing can only be done through email. Nope. Marketing activities can be automated through various channels including social media and landing pages.
3. It’s lazy
Some people believe that marketing automation is a lazy form of marketing. Although the automation does tasks for you, it doesn’t do everything and still requires tight management, close analysis, and frequent human interaction to really make it work.
To create and manage an effective automated marketing campaign takes a team skilled and dedicated team. From customer journey design and copywriting to integration and analysis, the work that goes into running an automated campaign is far from lazy. In fact, it may be the Usain Bolt of marketing activities!
4. It’s spam
Unfortunately, some ill-managed campaigns have been the naughty boy on the bus who’ve “ruined it for the rest of the class.” Marketing automation is an art and needs to be crafted to be relevant and engaging. Spam is neither of these things. Spam is literally defined as an ‘irrelevant or unsolicited message’. Whereas, in the case of automated marketing, the user has opted into receiving the email and the email’s content is relevant to them.
Got any questions or concerns about marketing automation? We can help answer them. Visit our website or ring us on 1300 560 581 and we’ll see what we can do to help!