Throttl, a digital platform supercharging the success of start-ups and established companies in collaboration with Codium, a leading strategically focused software development company, has been working with Med CPD to launch their new advanced technology platform. Med CPD connects medical professionals with high-quality continuing professionals development (CPD) in a single, centralised platform housing an extensive library of medical courses and resources.
Since launching their platform in September 2022, the start-up has generated immediate interest from medical professionals, with hundreds of doctors registering to the platform within the first four weeks. They have also sparked keen interest from medical course providers Australia-wide to self-distribute and manage their CPD courses.
"We created Med CPD to improve and support the careers of our healthcare providers, to ultimately help them better service the communities in which they work. Throttl's shared enthusiasm for our business model, combined with the extent of their professional offering, made the decision to work with them simple", said Med CPD Founder and Managing Director Dr. Lars Paschburg.
Throttl was engaged by Med CPD to define and execute a digital marketing strategy that would scale their business with minimal risk and guaranteed results. To vet, engage and assemble an expert marketing team independently, would require an exhaustive search for talent or agencies, which in many cases also brings a high risk of failure due to a lack of industry-specific or product knowledge. Throttl removes these barriers using its proprietary talent matching algorithm 'SlipStream'TM, to quickly formulate a team of the top 5% of digital strategists and marketing experts globally, to deliver cutting-edge digital solutions that would see Med CPD grow exponentially.
"Throttl have connected us to talent with backgrounds working for some of the most highly regarded businesses, injecting years of industry experience into Med CPD", says Dr. Paschburg.
Throttl's semi-automated process managed the launch of Med CPD's marketing from kick-off to completion - from an initial business needs analysis and risk assessment, through to project planning, production, implementation and performance management. Throttl's centralised dashboard provides a conduit for both the client and experts to track and manage communication and project deliverables.
"Throttl brought innovative solutions to all our marketing needs. Working with them via a digital platform has been a streamlined and transparent process. The team we have and continue to work with, have done an amazing job creating what Med CPD is today. We are very thankful for the introductions and opportunity to work alongside them through Throttl".
"We were delighted with the team chosen from across Australia for the Med CPD project. From the digital strategist, creative director, copywriters and web identity developers, the experts brought new ideas and extensive experience to the project, enabling Med CPD to create a strong digital presence and position themselves as market leaders", said Throttl Managing Director, Christian Lehmann.
The vision and commitment from Dr. Lars has been applauded by Throttl. Lehmann says, "We were immediately impressed with the vision and level of dedication of Dr Paschburg, both the business model and the need to advance technology for qualified medical professionals by relieving the pain of CPD search".
Throttl continues to work closely with Med CPD on the next phase of the project. "We look forward to continuing to partner with Codium and Med CPD to support the vision of national and international rollout."
Eric van Ryswyk
Chief Strategic Officer