Emapta
3000 Staff
350 Clients
14 Locations
Emapta
Digital Transformation Project
Big thinking to deliver big results. Originally coming to Throttl for help with an updated website, it was clear they first needed defining a clear strategic positioning and overarching Customer Value Proposition (CVP) to stand out in an extremely competitive marketplace.
After extensive pre-planning, strategists travelled from Sydney to Manila for three days of intensive workshops, followed by comprehensive strategy documentation, and briefs into the creative teams.
Sprint planning then followed for a comprehensive nine months of asset production process, seeing the successful completion of 200+ deliverables, coordinated through the Throttl app, and both teams supported by the Throttl digital growth advisers.
The challenge
Staying full Throttl during a pandemic
The project was challenged by the COVID-19 outbreak. This required the EMAPTA team to stabilise their operation, while the Throttl teams pressed on with their new requirements. Both teams were able to overcome the unforeseen challenges and progress the project through to completion.
Solution
Position the company for success within Filipino outsourcing then build the digital assets to match
Planning & Strategy
During the pre-planning phase, Throttl's Digital Growth Adviser completed several virtual workshops to crystalise the brief, set key measurement metrics, and define the first 30 days deliverables for the senior strategist.
- International project management
- Strategic positioning and value ladders
- Brand archetypes and personality
- Marketing positioning, segmentation and revenue analysis
- Overarching customer value proposition
Conversion Assets
With the strategy documentation complete, we moved on to asset production. A virtual launch session took place with all stakeholders to ensure every team member was crystal clear on their deliverables, timelines and the project communication process.
- Sales and marketing funnel
- Brand messaging and copywriting
- Videography
- Custom web development (including UX, UI and AWS deployment)
- CRM and EDM integration
- Google Tag Manager and Analytics
- SEO recommendations
9M
Project duration
500+
Hours
15
Project members
7
Cities
200+
Deliverables completed
100+
Recorded Zoom Hours
The Throttl team helped us bring together a team of experts to revamp our website from a strategic and design perspective, allowing us to hit the right mark with our target audience and capturing the essence of our business.
Starting out we had no idea of the process, hard work and journey it would entail, but with the Throttl teams’ guidance, led by Christian himself, we’ve made it and are thrilled with the outcome.
Inge Zwick
Executive Director
Manila, Philippines
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