Raine & Horne
400+ Australian Offices
1000+ Businesses Sold
30+ Years Industry Experience
Raine & Horne
Digital Transformation Project
'Raine & Horne Business Sales' is Australia's leading business brokerage firm with over 400 commercial and residential offices throughout Australia and South Australia. With an experienced and credible team, great local knowledge and a proven business marketing system, the firm achieves excellent results for their customers.
Raine & Horne engaged Throttl to increase their digital marketing resources to support their internal marketing team.
Throttl's Digital Growth Adviser completed a thorough analysis of the existing marketing strategy, assets and funnel, and identified several opportunities for growth, distilled into a simple to follow action plan.
The first step was to document the brief and then recruit a team of specialists, including a digital strategist, videographer, copywriter, content strategist, social media manager and a CRM and EDM specialist.
The commercial outcomes were clear: improve sales process conversion rates by educating both the seller and buyer on the transaction process, and remove misconceptions about over stated valuations and timeframes.
The challenge
Educate the market on how to maximise the sale of their business
The Raine & Horne team wanted to set and manage expectations for vendors when selling their business, and set out the steps involved for a success transaction.
Solution
Full funnel digital marketing strategy
Planning & Strategy
The pre-planning was completed by Throttl’s digital growth adviser, which consisted of a couple of in person workshops, brief formulation, and to set out the first 30-60-90 days deliverables for the project team.
- Business needs analysis
- Gap analysis
- Strategic positioning
- Marketing funnel development
- Database segmentation
- CRM and EDM strategy
- Client testimonial strategy
Conversion Assets
Once the strategy documentation and project timeline was completed, the asset production process commenced. A virtual launch session took place with all stakeholders to ensure every team member was crystal clear on their deliverables, timelines and the project communication process.
- Sales and marketing funnel
- Videography (talent liaison, shoot and post production)
- Copywriting (video scripts and EDM drip sequences)
- Web development (WordPress updates)
- Social media content strategy
- Social media content production
- Monthly reporting and insights
18M
Project duration
500+
Hours
9
Project members
2
Cities
100+
Deliverables completed
11
Video Testimonials
For us the experience with Throttl has been a really positive, easy experience. We were struggling with capacity to execute our online media plan, we didn't have enough time to recruit additional talent for our in house marketing team. It is a space we know is very important for our organisation, however we were looking for more manpower to simply take care of it all. We were concerned about making sure the professionalism was right, and the tone was right.
The Throttl growth advisors enabled us to drive more efficiencies and control with rapidly deploying additional talent, which increased our production capacity, and it's been brilliant. Throttl has done everything they said they were going to go, it's been really successful and a smooth process to integrate into our organisation.
I couldn't recommend Throttl more highly, it's been a process that we have been very happy with and it has solved the challenges we were looking to solve.
Melanie Winter
Principal | Corporate Business Sales
Adelaide, Australia
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