Growth
Conversion Assets
Med CPD
2000+ Medical Courses
1800+ Dr Registrations
300+ Paid Subscribers
Med CPD
Med CPD's Vision and Journey
In a rapidly evolving medical landscape, Dr. Lars Paschburg recognised the inconsistent and unstructured manner in which medical CPD (Continuing Professional Development) compliance information reached its audience. Med CPD was created as a solution to this issue.
Challenges are inevitable for a startup. Especially for a company of this nature. But Throttl, introduced by Codium and known for translating technical jargon into success, set Med CPD on a transformative path that would supercharge their success.
The challenge
Addressing Fragmentation and Ease-of-Access
The fast-paced life of a medical professional demands swift, easy, and comprehensive access to CPD content. Med CPD faced the daunting task of catering to a range of professionals, from medical students to professors, each struggling with their own fragmented CPD system. The mission was clear: construct a holistic solution that's not only efficient but user-friendly, intuitive and immediate.
Solution
Throttl's Comprehensive Strategy
Planning & Strategy
Using its 5-stage process, Throttl provided Med CPD with a bespoke strategy involving:
- Digital and brand strategy formulation
- State-of-the-art website development and optimisation
- Persuasive long-form copywriting targeted for web and SEO
- Engaging 2D animated explainer videos to simplify complexity
- Integration of email setup on Keap (formerly Infusionsoft)
- Launch of a performance-centric media and market entry strategy
- Aesthetically pleasing graphic and web designs amplified with Google ads management
- Progressive, API-driven SEO techniques
Conversion Assets
The result of all these efforts culminated in a two-sided marketplace – educators on one-side, medical professionals on the other. It now features over 2,000+ CPD compliance courses. What stands out is the brilliantly mobile-optimised usability, ensuring busy doctors can find what they need within seconds.
- Brand identity
- Visual design system
- Brand messaging
- Copywriting
- 2D Animation
- UX/UI
- Custom web development + AWS
- EDM marketing automation
- SEO + Performance media
- Analytics & BI Dashboard
Outcome
Best Education Administration Program for 2023
Med CPD's new website, driven by Throttl's digital expertise, has received many forms of recognition. Most notably winning the APAC Insider Australian Enterprise Award 2023 as Best Education Administration Program.
Talent
Supercharged Stats
24M
Project Duration
500+
Hours Invested
10+
Top 5% Experts
1800+
Dr Registrations
250+
Deliverables Completed
"Throttl brought innovative solutions to all our marketing needs. Working with them via a digital platform has been a streamlined and transparent process. The team we have and continue to work with, have done an amazing job creating what Med CPD is today. We are very thankful for the introductions and opportunity to work alongside them through Throttl".
Dr. Lars Paschburg
Founder & Managing Director
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